April 22, 2022
In the first quarter of 2022, Antimo's performance showed significant growth.
Jakarta, April 22, 2022 - As the government allows for the annual homecoming or "mudik" activities during Eid al-Fitr in 2021, after more than 2 years of restricting such activities in an effort to prevent the spread of the Covid-19 virus, PT Phapros Tbk, one of the national pharmaceutical companies, has prepared various product lines to support the government's policy.
"People can now travel without having to undergo swab tests if they have received their third dose of vaccination or booster. This is certainly a breath of fresh air for the national tourism industry, which has been the most affected industry due to the Covid-19 pandemic in the last two years," said the company.
As we know, one of PT Phapros Tbk's flagship products is Antimo Group, a travel companion product with adult and children's variants. Facing the Eid al-Fitr holiday in 1443 AH, the company acknowledges an increase in demand for Antimo products, and the management of PT Phapros Tbk ensures that the availability of the product remains maintained. Not only with Antimo products, but also with multivitamin products, which have also been prepared to support homecoming activities in 2021.
"We, the management of PEHA, are committed to supporting all government policies related to the Eid al-Fitr homecoming in 2021, including ensuring the availability of our products in segments that are accessible to the public, so that the 2021 Eid al-Fitr homecoming can be comfortable, and also visits to family members in other regions can be done in a healthy and fit condition," said Hadi, CEO of PT Phapros Tbk.
Hadi added that PEHA will implement several strategies so that one of Phapros' Pareto products can be easily obtained by the public. One of them is that we will be present at points of transportation, such as terminals, train stations, and ports throughout Indonesia, with a total of more than 2,000 location points.
"In addition, we will also strengthen the digital marketing segment by collaborating with several key opinion leaders (KOLs) through various social media platforms, such as Instagram and YouTube," he concluded.
In another occasion, Phapros CEO, Hadi Kardoko, also stated that Antimo's performance in the first quarter of 2022 has also skyrocketed by more than 80 percent compared to the same period last year, where the biggest contribution was made by Antimo Tablet, while the rest by Antimo Anak.