February 02, 2025
Phapros wins INDONESIA'S 20 MARKETING BRANDS AWARD 2025
Phapros through its flagship product ANTIMO won the Indonesia's 20 Marketing Brands Award 2025 for the Pharmaceutical Category, specifically the Anti-Drunk Drugs Sub Category. The award was presented at the Economic Outlook 2025 & The Iconomics Award 5th Anniversary Indonesia's 20 Marketing Brands Award 2025 event held at Abdulrahman Saleh Auditorium RRI Jakarta, Friday (31/1/2025). The event included a seminar titled “Policy Direction and Collaboration Towards Food and Energy Self-Sufficiency”, emphasizing the importance of synergy between business innovation and national strategic policies.
The Iconomics Media, supported by Axia Research and RRI, gives appreciation to institutions that innovate in the realm of marketing through the Marketing BRANDS AWARD 2025. This award focuses on product brands-not corporate brands-with the main criteria being brands that have had a significant influence in the Indonesian market. ANTIMO, as a leading anti-hangover medicine brand, is considered successful in combining data-driven marketing strategies, health education, and adaptation to consumer dynamics.
This award recognizes ANTIMO's innovation in meeting the needs of the community and strengthening its position as the market leader in anti-hangover medicine. This step is in line with Phapros' commitment to continue providing accessible, affordable, and research-based health solutions. Going forward, this award is expected to be a momentum for Phapros to expand collaboration with stakeholders, as well as strengthen contributions in improving public health literacy through creative and impactful campaigns.