INDONESIA PUBLIC RELATIONS AWARDS (IPRA) 2025

Phapros received an award in the Indonesia Public Relations Awards (IPRA) 2025 as Best Public Relations 2025 in Building Strong Brand Reputation through Digital Public Relations and Business Growth Strategies in the Pharmaceutical category. The event was organized by Media Group Warta Ekonomi, at The Sultan Hotel & Residence Jakarta, Friday (24/01).

The Indonesia Public Relations Awards 2025 with the theme “Crossing Cultures and Channels, Public Relations in Digital Era” is a form of annual appreciation to give awards to companies that have excellence in managing Public Relations optimally. As well as appreciating Public Relations practitioners who have adapted and innovated to face challenges in communicating by uniting various cultures and media with a cross-channel approach using research methods namely; desk research and media monitoring to assess quality in Public Relations.

This award reflects Phapros' consistency in integrating digital strategy with corporate values. The company's digital transformation not only focuses on business growth, but also on building public trust through transparent and responsive communication. Phapros has optimized various media platforms to strengthen brand reputation amidst competition in the pharmaceutical industry. Going forward, the company is committed to expanding multichannel communication innovations, including the utilization of AI and predictive analytics, to answer the dynamics of consumer needs in the era of disruption. The IPRA 2025 award is expected to be a catalyst for Phapros to continue contributing to improving public health literacy through adaptive and sustainable PR.