Great Children, Strong Indonesia Toward Golden Indonesia 2045

Saturday, July 23, 2025, marked the 41st National Children's Day (HAN). The main event was held at the front yard of Semarang City Hall. The celebration was attended by the Deputy Minister of Women's Empowerment and Child Protection (PPPA), Veronika Tan, who greeted hundreds of children gathered at Semarang City Hall. This year’s PPPA theme, "Screen Alert, Guard Your Reason," reflects a real collaboration between the government and various stakeholders to create child-friendly public spaces.

On this occasion, the Deputy Minister conveyed an important message to the children of Semarang to become agents of change in their environments while prioritizing empathy, care, and wisdom. The Mayor of Semarang, Agustina Wilujeng Pramesti, expressed high appreciation for the children who voiced their aspirations on the importance of building a child-friendly Semarang City through the Children's Conference forum. This HAN commemoration in Semarang serves as a momentum to reaffirm the city’s commitment as a Child-Friendly City, providing space for expression, creativity, and recognition for children as the nation's next generation.

PT Phapros Tbk, as a leading pharmaceutical company and a member of APSAI (Association of Child-Friendly Companies in Indonesia), is committed to creating a supportive and protective working environment for children through collaboration with the government and other organizations. Phapros’ tangible support for National Children's Day is reflected in a series of activities including Outing Class at KB - TK Salma Ceria, APSAI Goes To School at SMPN 9 Semarang, and support for the National Children's Day main event at the City Hall.

The Outing Class at KB – TK Salma Ceria was held in the Tlogomulyo Village Park. One hundred early childhood education children participated in learning to plant vegetable seeds and harvesting the garden with help from at least 30 farmers. Phapros contributed by providing 40 packs of compost fertilizer and plant seeds. This activity supports environmental conservation as an educational means for children and also improves the local economy of Tlogomulyo Village.

Further support from Phapros included providing 50 strips of Becefort vitamins to students of SMPN 9 during the APSAI Goes To School event. The theme of the event was an Inspirational Content Production Workshop. The event was initiated by Anantaka in cooperation with the DPPPA City Office, Lumpia Picture Semarang, and Club Merby, all actively engaged in women and child protection. Students were trained to create creative educational content to inspire their peers to develop themselves into better individuals. The theme "Screen Alert, Guard Your Reason" serves as a guideline that when one cannot distinguish useful from harmful screen content, it can influence one’s perspective and thinking.

Phapros’ contribution to the National Children's Day peak event included distributing 600 bottles of Antimo Anak syrup, available in orange and strawberry flavors. This symbolizes Phapros as a pharmaceutical company capable of producing child-friendly products while boosting the company’s brand awareness.